4 Reasons Why You Need a Blog for your Business

It seems like blogs are all the rage these day. And they are; almost everybody and their mother has a blog. A lot of these are personal or focus on the blog as a business.

What about if you already have a business? If you own a small insurance business, for example, should you have a blog? The answer is a resounding yes.

Having a blog attached to your business’s website offers you multiple opportunities that are not available without it. Read on for four specific reasons why a blog can be beneficial to your business.

Generate organic traffic

One of the biggest reasons to have a blog for your business is to generate organic traffic. By having a blog, you could have potential customers find and come to you!

When you create blog content, you are putting that content out there for it to be found in search results. Someone could be looking for information on graphic design. Well, they come across an article you wrote about the topic. They see this is something you are an expert in and decided that you could help them. Now, you have another client.

Position your brand as an industry expert

When you produce high quality content that meets your audience’s needs, they learn to trust you. You are able to share your knowledge and expertise to show that you are one of the top brands in your field. They can see that you know your industry in-depth and can provide them with high quality services or products.

When potential customers learn to trust you as an industry expert, they know that if you work with them, they will end up with good results.

Think about it: if you need to find a new dentist, you don’t look for the guy or girl that seems like they may be paid attention in dental school. No, you look for someone that will be able to provide you with a solid level of care and that you feel like you can trust.

Your blog, when filled with informative, engaging content, can help set you us as that trusted expert.

Provides content to share on social media

Unless you have events and outreach programs going on, it can sometimes be difficult to find content to share on social media that comes from you. When you create content for your blog, you are also creating content that you can share on your social media platforms.

Essentially, all you need to do is share a link to your newest post and include a short headline about it. People then see that you are posting original content on your social media accounts. This plays into the expertise factor because people will see you more.

In addition, you don’t have to use the content only once. Chances are that not everyone saw your initial post. So, a few days or weeks later, you can share that same blog post again. More people will probably be able to see your post this way. Plus, overtime, you develop a catalog of content that you can share later on.

Low cost method of advertising

Paid advertising can get expensive quickly. However, since blog posts help drive traffic to your website, it can be a very cost effective way to get your message out. Your initial investment will be the time it takes to write a post or the cost to have it done by a freelancer. Once this is done, you can use your post in a variety of ways. It becomes a piece of evergreen content that will continue to drive more business to you without having to pay for costly paid advertising.